Winter 2017
- Five Ways to Authentically Engage Your Customers
- Fancy a fling on the rebound (with a human-like brand)?
- When Advertising is Just a Waste of Money
- Marketing to Millennials: What’s Different — and What Isn’t
- Is personalized pricing fair?
- Never mind the complements, where is the value?
- What makes people tick?
- Beware the Little-Known “Spillover” Effect of Online Ads
- Winning Back Lost Customers
- Do aggressive text-message coupons win over customers?
- Has marketing lost its way?
Wednesday, January 18, 2017 - 17:00
ieba2000